DC Entertainment and Warner Bros. have officially taken the lead on the DAR-Film leaderboard as the studio with the most anticipated comic-book adaptations of the year.
Early social and digital tracking places Batman v Superman: Dawn of Justice and Suicide Squad 500% stronger than their competitors based on standing at the same point pre-release. Batman v Superman is currently the #1 film by volume, followed by Suicide Squad and FOX’s Deadpool.
With Batman v Superman hitting theaters in less than two months, and Suicide Squad coming out in August, early trailer interest levels confirm that Warner Bros. will have one of its strongest summers yet.
Each week Variety publishes ListenFirst Digital Audience Ratings (DAR) – Film, a measurement of fan engagement across all the major digital platforms as it relates to film. Provided by ListenFirst Media, DAR-Film measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia combined.
Batman v Superman: Dawn of Justice hits theaters on March 25, 2016 and Suicide Squad hits theaters on August 5, 2016.