“Bold Gear” or “Bold Experiences”?
Starting February 21, 2016, Doritos will give fans an opportunity to win “Bold Gear” and Bold Experiences” in their cross promotion with the new film Batman v Superman: Dawn of Justice.
The Doritos website has been taken over by the Dark Knight and the Man of Steel, and promoting visitors to “Choose Your Side! Choose Your Prize” with the Batman (represented by Cool Ranch Doritos) or Superman (represented by Original Nacho Cheese Doritos).
OFFICIAL DESCRIPTION: Fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.
Batman v Superman: Dawn of Justice stars Ben Affleck (Batman/Bruce Wayne), Henry Cavill (Superman/Clark Kent), Amy Adams (Lois Lane), Diane Lane (Martha Kent), Laurence Fishburne (Perry White), Gal Gadot (Wonder Woman) and Jesse Eisenberg (Lex Luthor). Batman v Superman: Dawn of Justice arrives worldwide on March 25, 2016.