Doritos Urges Fans To Choose Batman or Superman

“Bold Gear” or “Bold Experiences”?

Starting February 21, 2016, Doritos will give fans an opportunity to win “Bold Gear” and Bold Experiences” in  their cross promotion with the new film Batman v Superman: Dawn of Justice.

The Doritos website has been taken over by the Dark Knight and the Man of Steel, and promoting visitors to “Choose Your Side! Choose Your Prize” with the Batman (represented by Cool Ranch Doritos) or Superman (represented by Original Nacho Cheese Doritos).

DoritosBatmanSuperman

OFFICIAL DESCRIPTION: Fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.

Batman v Superman: Dawn of Justice stars Ben Affleck (Batman/Bruce Wayne), Henry Cavill (Superman/Clark Kent), Amy Adams (Lois Lane), Diane Lane (Martha Kent), Laurence Fishburne (Perry White), Gal Gadot (Wonder Woman) and Jesse Eisenberg (Lex Luthor). Batman v Superman: Dawn of Justice arrives worldwide on March 25, 2016.

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Kevin Gunn

Kevin is married with 4 children and 4 grandchildren. He lives in Louisville, KY. He loves all things related to DC Comics, even movies that get a bad rep like "Batman & Robin" and "Catwoman". Kevin began writing for the site in 2015 as a Staff Writer. His passion for writing stories caught the eye of the editorial staff, and earned him a position as Assistant Editor. He has a degree in Communication from the University of Louisville. His favourite DC hero and villain are Black Lightning and Black Manta respectively. Kevin tries to exemplify being a hero everyday by helping others. Something interesting about him: he was a contestant on "Wheel of Fortune". - Follow him on Twitter - @captsigma