Doritos will release an all-new tie-in digital comic for Batman v Superman: Dawn of Justice, exclusively available at Wal-Mart. This is the sixth digital comic to be released as prequel to the event.
Doritos is teaming up with Walmart to extend the excitement around Batman v Superman: Dawn of Justice into the digital space. Starting February 29, Walmart shoppers get exclusive access to a custom DC Comics digital comic book when they purchase a specially marked Family Fun Mix multipack. BATMAN v SUPERMAN: DAWN OF JUSTICE – UPSTAIRS/DOWNSTAIRS is a 24-page digital comic from writer Christos Gage, penciler Joe Bennett, inker Sean Parsons and colorists Hi-Fi Studios, and is inspired by the Batman v Superman: Dawn of Justice movie in theaters March 25. The graphics, illustrations and content are never before seen and feature Batman, Superman, and the unveiling of the Man of Steel’s new statue in Metropolis. In addition to the custom comic, the purchase of the specially marked Family Fun Mix multipack will give shoppers three bonus entries into the national “Choose Your Side. Choose Your Prize.” program.
Batman v Superman: Dawn of Justice stars Ben Affleck (Batman/Bruce Wayne), Henry Cavill (Superman/Clark Kent), Amy Adams (Lois Lane), Diane Lane (Martha Kent), Laurence Fishburne (Perry White), Gal Gadot (Wonder Woman) and Jesse Eisenberg (Lex Luthor). Batman v Superman: Dawn of Justice arrives worldwide on March 25, 2016.