Today DC unveiled their new logo to represent the upcoming Rebirth. This is not only another way they will be distancing themselves from the New 52, but also it is the start of a whole new rebranding period. The new logo was described as ” the new identity and logo for its iconic DC brand.” DC has its hand in so many things other than just the realm of comic books so it was easy to see why they didn’t bother to add the word comics to the new logo. The logo will make it first appearance on the cover of next weeks DC Universe: Rebirth Special #1 written by Geoff Johns.
“I’m very proud that Rebirth will be the first comic book published with the new DC logo.” stated Geoff Johns, DC Entertainment’s Chief Creative Officer. “To me, Rebirth and the new DC logo are built on what’s come before while looking to what will come tomorrow. I can’t wait for people to see it on the cover.”
Johns isn’t the only one in high spirits about the future of DC. Senior Vice President of Marketing and Global Franchise Management Amit Desai boasted his opinions on what’s to come.
“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols. The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”
The new look for DC is a great move forward. The DC animated world is doing incredibly well and Dawn of Justice set up a shared universe nicely on the big screen. We already all know that The Flash, Arrow, and Legends of Tomorrow are killing it on The CW and soon Supergirl will be added to that line-up. Can you say Giant-Sized crossover? Batman: The Killing Joke and Suicide Squad are the two upcoming features from DC and both are sure to blow audiences away.
Let us know how you feel about the new look at DC. Fan of the new logo or prefer one of the older, classic looks?