Lego blast into SDCC with the BrickHeadz Collectible Series & 2017 Construction sets

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Lego will figure prominently again at San Diego Comic Con showing off new products that span across a wide range of pop culture themes. We will focus on the DC themed products, and with that comes a new BrickHeadz Collectable Series and 2017 Construction sets that you’ll love.

SAN DIEGO (July 20, 2016) – LEGO Systems, Inc. announced LEGO® BrickHeadz, a new product line for fans to collect, build and showcase LEGO® versions of iconic characters and super heroes in conjunction with San Diego Comic-Con International (SDCC), the world’s largest comic and entertainment convention. The company will participate at SDCC for the 16th year and will delight show attendees with extraordinary life-sized LEGO models, exclusive sneak peeks of 2017 LEGO building sets, one-of-a-kind minifigure giveaways, and hands-on building fun with thousands of LEGO bricks at booth #2829 in Hall D at the San Diego Convention Center, July 21-24. The company also detailed the special activities, product giveaways and exclusive retail offerings which will be available for all San Diego Comic-Con International attendees.

“Each year our team looks forward to attending San Diego Comic-Con to unveil new products and life-sized LEGO models inspired by some of the most popular entertainment properties in the world,” said Amanda Santoro, brand relations manager, LEGO Systems, Inc. “This year, show attendees will be the first in the world to preview our new, fan-friendly, collectible line of LEGO BrickHeadz, share a photo moment with new LEGO statues, and lend a hand to LEGO Master Builders as they assemble larger-than-life LEGO models.”

The offical descriptions from the Lego Media Release on the DC Themed products give us a great insight on what to expect, where at SDCC they will be located, and details on the life-size Batman Lego Brick figure! You can’t miss that.

Watch as Lego build a Life-Size Batman model for SDCC!

LEGO® BrickHeadz Scheduled for 2017 availability, LEGO BrickHeadz is a new collectible play experience that allows builders to create, collect and display versions of iconic characters and super heroes out of classic LEGO bricks and elements. To celebrate the new collection, four limited-edition LEGO BrickHeadz sets—each containing two buildable characters inspired by renowned super heroes across movies and comics—will be sold in limited quantity at the LEGO booth for $40 each. Information about LEGO BrickHeadz SDCC exclusive retail sets available below.

The LEGO® Batman Movie Before heading to the big screen on February 10, 2017, The LEGO® Batman Movie’s Batman™, Batgirl™ and The Joker™ will share center stage at the LEGO Booth. Together with LEGO Master Builders, attendees can build a large-scale model of Batman on Thursday, followed by Batgirl on Friday and The Joker on Saturday. Fans will also get to preview two LEGO building sets, The Batmobile and The Joker™ Notorious Lowrider, inspired by the film, and take a selfie to share via social channels on-site with LEGO Batman using a custom brick-built “Bat Booth.” There will also be talent signing with the cast of The LEGO Batman Movie in the LEGO Booth on Saturday, July 23rd . A life-size version of LEGO Batman made entirely out of 53,998 LEGO bricks will be making a special appearance at the WB booth, #4545.

DC Comics™ To honor Wonder Woman™’s 75th anniversary and the heroine’s Super Hero’s first solo live-action film slated for 2017, Gal Gadot will make her debut as a life-sized LEGO Wonder Woman model standing 6 feet tall and built from 22,736 LEGO bricks. It took LEGO Master Builders 317 hours to construct the realistic likeness. Three 2017 LEGO® Super Heroes Mighty Micros: DC Comics™ building sets, including Wonder Woman™ vs. Doomsday™, Superman™ vs. Bizarro™ and Batman™ vs. Killer Moth™ will also be on display. A specially produced LEGO BrickHeadz building set consisting of characters Batman™ and The Joker™ will be sold on Thursday, July 21, and a LEGO BrickHeadz building set with Superman™ and Wonder Woman™ will be available for purchase on Saturday, July 23. A LEGO minifigure version of “Ray” Palmer as The Atom, from the popular CW TV series DC’s Legends of Tomorrow, will be given away to lucky winners on Thursday, July 21 and Saturday, July 23.

2016 LEGO Show Exclusive Retail Sales Details While purchase and fulfillment of exclusive LEGO BrickHeadz sets will take place in LEGO booth #2829, attendees must first visit the Pavilion Terrace to participate in a random drawing to qualify to buy, beginning as early as 6 am daily. Each of the four exclusive retail sets will be sold on separate days of the show, with a limit of one set per attendee per day. Tickets to purchase must be redeemed on the same day or purchase is forfeited.


Make sure you visit the Lego booth at San Diego Comic Con for their new DC products, and keep building fans!

Damian Fasciani

Proud owner and Managing Director of leading fan sites, DC Comics News and Dark Knight News. Our staff make us truely great! A technologist at heart who works out every day, has a huge amount of Spotify playlists, loves Aussie Rules Football, and have a lot of Batman shirts! Yes, I love the Batman and Green Arrow. My Children are my world! Love them with everything I have!