McFarlane Toys Receives DC Multiverse License For Exclusive Action Figures

by Joseph Marcas
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Shortly before New York’s ToyFair kicked off, McFarlane Toys distributed a press release that announced the company had entered into a three year partnership with Warner Bros. The partnership is limited to DC comics multiverse lineup of characters.

In a press release obtained from IGN, McFarlane toys laid out what we can expect from the partnership. You can read the release down below:

Tempe, Ariz., – February 12, 2019, 2019 – Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC Multiverse collector figures in both mass and specialty retail spaces. Beginning early 2020, McFarlane Toys will bring dozens of the iconic DC comic books, video games and feature films’ near-endless stable of characters to life with 6” – 12” ultra-[poseable] action figures, corresponding accessories and vehicles branded DC Multiverse.

“This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.”

The DC Multiverse collector figures and related toys will be available at major retail locations beginning in 2020.

For those unaware, a recent agreement was signed between Warner Bros and toy maker Spin Master as well. However, it is important to note that Spin Master will most likely focus on toys aimed at children (think missile launchers everywhere) while McFarlane (who is known for more detailed and mature interpretations of characters) will focus on action figures/collectibles for older consumers.

On another note, Mattel, who will be losing the general toys license in 2019, will retain the DC Superhero Girls line of toys.

Though we are really excited to hear about this news, we will have to wait until 2020 before we start seeing these collectibles in mass and specialty retailers.

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