The term “DC Extended Universe” is used by many when discussing DC’s movie franchise. The term first appeared in a July 2015 article in Entertainment Weekly and was quickly adopted by pretty much everyone, except that is by anyone officially involved in the movies themselves. As it turns out, the term was never something that Warner Bros. ever gave to Entertainment Weekly to use.
For those interested, here’s how it came about …
Abraham Riesman wrote an article on DC movies over at Vulture which included an interview with DC Films president Geoff Johns as well as DC Entertainment president Diane Nelson. While writing his story, Riesman said that Warner Bros. told him no one at the company uses the term “DC Extended Universe” and that it’s not official.
Intrigued, Riesman looked closer at the origins of the “DC Extended Universe” term and discovered the 2015 Entertainment Weekly article written by Keith Staskiewicz. Riesman managed to track down Staskiewicz (with no Twitter, Facebook or website, this was no easy task)
“It was my own phrasing when I used it in the story. Just seemed like the kind of thing they’d call it!,” Staskiewicz said. “I just looked back on the piece now and noticed the (in-my-mind) sardonic little trademark symbol I gave it. Whoops.”
And that was that, the term “DC Extended Universe” was born, and well, it stuck. However, Warner Bros. does have its official brand called “DC Films” (It has a Facebook page). Still, the term “DC Extended Universe” is pretty catchy, so I don’t see it dropping off anytime soon, official or otherwise
While on the subject of “DC Films” we are now in October, a mere month away from the release of Justice League:
Fuelled by his restored faith in humanity and inspired by Superman’s selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy. Together, Batman and Wonder Woman work quickly to find and recruit a team of metahumans to stand against this newly awakened threat. But despite the formation of this unprecedented league of heroes—Batman, Wonder Woman, Aquaman, Cyborg and The Flash—it may already be too late to save the planet from an assault of catastrophic proportions.
Directed by Zack Snyder, Justice League stars Ben Affleck, Henry Cavill, Gal Gadot, Ezra Miller, Jason Momoa, Ray Fisher, Amy Adams, Jesse Eisenberg, Amber Heard, Jeremy Irons, J.K. Simmons, Willem Dafoe, Connie Nielsen, Julian Lewis Jones and Ciarán Hinds.
Justice League will be released in theatres on November 17, 2017.
Who’s excited!
