In the lead up to the Justice League film this coming November, both Puma and DC have come together to launch an all new Kids line. The merchandise will be focused on Batman, Superman, Flash, and Wonder Woman.
The line will hit shelves on July 1 at Puma, selected retail stores will have stock on the same date. Adult t-shirts will launch as a phase 2 on November 1st. The kids range will include socks, t-shirts, hoodies, and pants. Shoes will also be launched in the classic leather based low-top sneaker. The shoes will feature in their respective hero colours and logos. Exciting!!
Back in 2014, Puma signed a deal with DC Comics with the broader strategy to align sport and comics. in 2016, a specific Superman Puma line was launched.