‘Batman v Superman’ Reportedly Not Attending Super Bowl 50

The biggest film of 2016 might be sitting out the biggest game of 2016.

According to The Hollywood Reporter, Warner Bros. has yet to put up the hefty $5 million necessary for a 30-second ad during this year’s Super Bowl between the Denver Broncos and Carolina Panthers.

This, however, might not keep Batman v Superman out of the game.  Warner Bros. and BvS director Zack Snyder are teamed with Doritos on their final Super Bowl Commercial campaign, in which a fan-submitted Doritos commercial will air during the game.  The winner will work with Warner Bros. on an upcoming DC Comics-based film and receive $1 million prize.  It may only be a bit of branding there, but we’re likely to see something from the film during that spot.

Super Bowl 50 airs on CBS at 6:30pm EST on Feb. 7, 2016.

Batman v Superman: Dawn of Justice hits theaters on March 25, 2016.