Greg Berlanti has been slowly making a name for himself on television and in films as of recent. He currently has a record 14 shows on the air, counting WB’s superhero television universe, which includes The Flash, Arrow, Supergirl, Legends Of Tomorrow and Black Lightning.
His accomplishment is even more prolific than the late great Aaron Spelling, the creator of Dynasty and Beverly Hills 90210. So, it comes as no surprise that Warner’s CEO, Kevin Tsujihara and WBTV president, Peter Roth heavily pursued Berlanti, for an extension to his contract, which ultimately extended his contract through 2024 and upped his value by $400 million in all cash guarantees.
A shrewd move by the company considering other super producers like Shonda Rhimes and Ryan Murphy have left their respective studios to create new content on Netflix. This will keep Berlanti at WB creating new content for its television and digital divisions which include the upcoming All American, God Friended Me, The Red Line and The Chilling Adventures of Sabrina.
It will be a matter of time before he brings the rest of the DC Universe, one that Marvel has not been able to amass.