Today, IGN and San Diego Comic-Con announced an exclusive collaboration to bring entertainment and pop culture’s largest annual event to the digital livestream landscape with [email protected] on IGN Live, taking place July 22 – 26. This is the first time in San Diego Comic-Con’s 50-year history that all of the panel programming will air online in a livestreamed format, with IGN at the forefront of helping to make that happen.
“It has been a learning and growing experience for all of us, having to shift to a fully-digital event this year,” said David Glanzer, Chief Communications and Strategy Officer of Comic-Con International. “IGN completely stepped up and has helped us navigate and finalize this new approach to ensuring our programming goes off without a hitch, is interactive and engaging, and can be seen by everyone — they have knocked it out of the park and I can’t wait for fans to see it come to life!”
IGN will air a selection of panels during the convention’s live broadcast in association with San Diego Comic-Con as well as studio and network partners. In addition, IGN will broadcast its own custom programming throughout the event titled “[email protected] on IGN Live,” which will include exclusive interviews, trailer breakdowns, expert analysis, and more. Topics will cover Comic-Con mainstays such as film, TV, comics, gaming, cosplay and collectibles.
“We know this world inside and out, so to have the chance to collaborate with San Diego Comic-Con to bring their programming to a huge online audience was such a natural fit,” said Terri Schwartz, Director of Content Strategy and Partnerships at IGN. “We’re thrilled to continue to bring what we do best to the Comic-Con circuit, albeit under very different circumstances than previous years.”
IGN will be distributing select [email protected] panels across its suite of platforms, including: IGN.com, IGN’s YouTube, Facebook, Twitter and Twitch, as well as Comic-Con’s YouTube, Instagram, Twitter and the [email protected] website. Additionally, IGN will create custom programming for the event to be aired on Snapchat, Instagram and OTT platforms.