Marketing Vice-President Gets Superman Shout Out

John Rood, DC’s Executive Vice President of Sales, Marketing and Business Development, is starting a business—even if it’s technically only one in the comics.

According to, writer Scott Snyder and animator Jim Lee will give a shout out to the VP through “Rood Awakenings,” a Starbucks-esque fictional coffee chain in the pages of the highly anticipated  Superman: Unchained. Will it have any serious bearing on the story itself? Probably not. But if there’s one thing that Snyder and Lee know that we’ll be doing as fans, it’ll be watching for Easter eggs.

Superman: Unchained’s first issue is in stores right now.