April 2018 a Positive Month for Comic Book Sales Thanks To Action Comics #1000 (And Marvel)

Diamond Comic Distributers released the Direct Market figures Friday morning, and while Marvel Comics still tops the market share categories, Action Comics #1000 selling over 500,000 copies at $7.99 a piece helped propel April into a positive month for comics.

Marvel faired a bit better than DC this month with Marvel having six comics in the top 10 compared to DC’s three.  DC’s representation with Action Comics #1000 at #1, Batman #44 at #5 and Batman #45 at #7 was an impressive showing, but it was little compared to Marvel Comics that had Dan Slott and Stuart Immonen’s Amazing Spider-Man #798 at #2 and #799 at #3, Charles Soule and David Marquez’s Hunt for Wolverine #1 at #4, Cullen Bunn and Iban Coello’s Venomized #1 at #6, Gail Simone and David Baldeon’s Domino #1at #8, and Mark Waid and Chris Samnee’s Captain America #700 at #9.  Image Comics also had Robert Kirkman and Charlie Adlard’s The Walking Dead #178  make #10.

When it came to graphic novels, DC faired even worse.  While DC took the top spot with the Action Comics #1000 companion hardcover Action Comics: 80 Years of Superman, their only other representation in the top 10 was Batman Vol. 5 Rule of Engagement at #5.  Meanwhile, Brian K. Vaughn and Image Comics took four spots with Paper Girls Volume 4 at #2, Saga Volume 1 at #4, Sage Volume 8 at #8and Paper Girls Volume 1 at #10.  Marvel rounded out the remaining four spots with Thanos: The Infinity Sibilings at #3, The Infinity Gauntlet at #6, Star Wars: Darth Vader Vol. 2: Legacy’s End at #7, and Phoenix Resurrection: The Return of Jean Grey at #9.

In overall sales, Marvel took the top spot with a 37.59% dollar share and a 42.21% unit share, DC took second with a 32.39% dollar share and a 33.02% unit share, and Image came in third with a 9.16% dollar share and a 9.47% unit share.

Thanks to Action Comics #1000 and Marvel’s impressive April lineup, its clear that April 2018 can be categorized as a win for comics.  Comic book sales increased by 15.67% in dollars and 4.11% in units when compared to April 2017.  This can be attributed, in part, to Action Comics #1000’s high price point of $7.99. Graphic Novel sales were also up 11.08% in total dollars sales and 3.64% in total unit sales from last April, something that has been relatively unusual lately.

The rest of the April 2018 sales data can be seen below:

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER SHARE
MARVEL COMICS 37.59%
DC ENTERTAINMENT 32.39%
IMAGE COMICS 9.16%
IDW PUBLISHING 4.08%
DARK HORSE COMICS 2.36%
BOOM! STUDIOS 2.20%
DYNAMITE ENTERTAINMENT 1.60%
VIZ MEDIA 1.19%
ONI PRESS 1.13%
TITAN COMICS 0.73%
OTHER NON-TOP 10 7.57%
 

UNIT MARKET SHARE

PUBLISHER SHARE
MARVEL COMICS 42.21%
DC ENTERTAINMENT 33.02%
IMAGE COMICS 9.47%
IDW PUBLISHING 3.67%
DARK HORSE COMICS 1.79%
BOOM! STUDIOS 1.72%
DYNAMITE ENTERTAINMENT 1.29%
VALIANT ENTERTAINMENT LLC 0.71%
ONI PRESS 0.61%
TITAN COMICS 0.55%
OTHER NON-TOP 10 4.97%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

APRIL 2018 VS. MARCH 2018

COMICS 20.64% 12.39%
GRAPHIC NOVELS 15.40% 24.13%
TOTAL COMICS/GN 19.13% 13.20%
TOYS -19.63% -16.16%

APRIL 2018 VS. APRIL 2017

COMICS 15.67% 4.11%
GRAPHIC NOVELS 0.72% -1.79%
TOTAL COMICS/GN 11.08% 3.64%
TOYS 3.47% -14.60%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS -1.51% -10.12%
GRAPHIC NOVELS -9.68% -9.53%
TOTAL COMICS/GN -3.97% -10.08%
TOYS -7.30% -12.84%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 86 37 0 123
DC ENTERTAINMENT 81 30 1 112
IMAGE COMICS 62 22 0 84
IDW PUBLISHING 47 19 0 66
BOOM! STUDIOS 23 14 0 37
DARK HORSE COMICS 16 10 0 26
TITAN COMICS 13 8 1 22
VIZ MEDIA 0 22 0 22
DYNAMITE ENTERTAINMENT 16 5 0 21
ONI PRESS 3 4 0 7
OTHER NON-TOP 10 131 180 19 330
TOTAL 478 351 21 850

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE VENDOR
1 ACTION COMICS #1000 $7.99 DC
2 AMAZING SPIDER-MAN #798 $3.99 MAR
3 AMAZING SPIDER-MAN #799 $3.99 MAR
4 HUNT FOR WOLVERINE #1 $5.99 MAR
5 BATMAN #44 $2.99 DC
6 VENOMIZED #1 $4.99 MAR
7 BATMAN #45 $2.99 DC
8 DOMINO #1 $3.99 MAR
9 CAPTAIN AMERICA #700 $5.99 MAR
10 THE WALKING DEAD #178 (MR) $3.99 IMA

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE VENDOR
1 ACTION COMICS #1000 $7.99 DC
2 AMAZING SPIDER-MAN #798 $3.99 MAR
3 HUNT FOR WOLVERINE #1 $5.99 MAR
4 AMAZING SPIDER-MAN #799 $3.99 MAR
5 VENOMIZED #1 $4.99 MAR
6 CAPTAIN AMERICA #700 $5.99 MAR
7 DOMINO #1 $3.99 MAR
8 BATMAN #44 $2.99 DC
9 INFINITY COUNTDOWN #2 $4.99 MAR
10 THE WALKING DEAD #178 (MR) $3.99 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE VENDOR
1 ACTION COMICS: 80 YEARS OF SUPERMAN HC $29.99 DC
2 PAPER GIRLS VOLUME 4 TP $14.99 IMA
3 THANOS: THE INFINITY SIBLINGS OGN HC $24.99 MAR
4 SAGA VOLUME 1 TP (MR) $9.99 IMA
5 BATMAN VOL. 5: RULES OF ENGAGEMENT TP $16.99 DC
6 THE INFINITY GAUNTLET TP $24.99 MAR
7 STAR WARS: DARTH VADER VOL. 2: LEGACY’S END TP $17.99 MAR
8 SAGA VOLUME 8 TP (MR) $14.99 IMA
9 PHOENIX RESURRECTION: THE RETURN OF JEAN GREY TP $17.99 MAR
10 PAPER GIRLS VOLUME 1 TP $9.99 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE VENDOR
1 ACTION COMICS: 80 YEARS OF SUPERMAN HC $29.99 DC
2 PAPER GIRLS VOLUME 4 TP $14.99 IMA
3 THANOS: THE INFINITY SIBLINGS OGN HC $24.99 MAR
4 THE INFINITY GAUNTLET TP $24.99 MAR
5 X-MEN: GRAND DESIGN TP $29.99 MAR
6 BATMAN VOL. 5: RULES OF ENGAGEMENT TP $16.99 DC
7 HARLEY QUINN & THE GOTHAM CITY SIRENS OMNIBUS HC $75.00 DC
8 MARVEL MASTERWORKS: AVENGERS VOLUME 18 HC $75.00 MAR
9 STAR WARS: DARTH VADER VOL. 2: LEGACY’S END TP $17.99 MAR
10 SUPERMAN: EXILE AND OTHER STORIES OMNIBUS HC $125.00 DC
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Ari Bard

I am currently a Sophomore at Case Western Reserve University studying mechanical engineering. I have been in love with DC since I saw the animated series and movies in the early 2000s. I started reading comics regularly at the start of Rebirth. My favorite character is Martian Manhunter.